The latest smartphone sales data has put a fresh perspective on the scale of the challenge facing Research In Motion Ltd.’s pending BlackBerry 10 platform in the world’s most important consumer electronics market. BlackBerry’s share of U.S. sales tumbled 6.9 percentage points over a 12-week period ended Oct. 28 to 1.6 per cent compared to a year ago. Apple Inc.’s iOS increased 26 percentage points to 48.1 per cent on demand for the iPhone 5, which was released in late September and includes a bigger 4 inch screen and 4G/LTE capability, both of which appear to have had an impact on consumers. More than 90 per cent of existing Apple owners in the U.S. said they will choose an iPhone the next time they upgrade. Apple’s rise in the U.S. has not been replicated across Europe where Android still leads, accounting for 73.9 per cent of sales in Germany and 81.7 per cent in Spain.
DO YOU THINK BLACKBERRY 10 WILL MAKE IT?
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